24 Mobile Advertising Solutions is expanding in Asia through the mobile operator Indosat with 39 million subscribers
15Jun2010
The Indonesian mobile operator Indosat has launched a new advertising channel via mobile phones through 24 Mobile Advertising Solutions ad-funded applications.
15 June 2010 - The new phones that are sold pre-installed with 24 MAS technology have received a lot of attention. It is a new business model that is completely unique in both advertising and in the mobile industry.
Indonesia currently has Asia's largest growth for the mobile Internet and 80 percent of all phones that are sold to one of the country's 150 million mobile subscribers support mobile Internet. 24 MAS, as the exclusive partner for ad-funded applications, sells its preloaded platform for Internet-compatible mobile phones by Indosat.
- We are always looking for new business opportunities that benefit both Indosat and our subscribers. 24 MAS ad-funded applications are a very interesting solution to achieve this. It gives us a new business model that will generate new revenue through advertising. It is also beneficial for our subscribers who may access to applications and games at no cost, "says Joko Sumantri, Division Head - VAS Management of Indosat.
In Indonesia there goes five mobile phones for each Internet connected computer making it natural that the market sees the mobile phone as a new, strong medium for advertising. Advertisers buy an estimated four billion ad impressions per month, making Indonesia one of the leading markets for mobile advertising.
- Indonesia is an important market in Asia and to fund pre-loaded ad applications on new phones for Indosat is a very good advertising channel for advertisers. For them to be able to place the advertising in the mobile phone directly when it is bought makes us a very competitive advertising media, " says Mikael Norberg, Managing Director, Asia Pacific 24 MAS.
24 MAS subsidiary company, 24 Solutions, has since May 2010 set up a hosting environment in Kuala Lumpur to meet increased traffic by distributing ads to Indosats subscribers.
For more information contact:
Mikael Norberg, Managing Director Asia Pacific +60 163 267 145
24 Mobile Advertising Solutions
24 MAS offers in the business area Mobile Advertising a B2B service targeted to mobile network operators globally . The service is a turn-key solution for mobile advertising; and the hosting and management of mobile applications. The company also works with traditional media companies, offering them a mobile channel for the advertising-funded application store and content distribution. The advertising funded content distribution service satisfies the recurring end-user needs and demands, thus generating additional and predictable revenue streams for the mobile network operators and media companies.. The 24 MAS Group is headquartered in Stockholm, Sweden, and is also represented with development and / or sales offices in Singapore, Kuala Lumpur, London and Helsinki.
www.24mas.com
Indosat
Indosat Tbk is a leading telecommunication and information service provider in Indonesia that provides cellular services (Mentari, Matrix and IM3), fixed telecommunication services or fixed voice (IDD 001, IDD 008 and FlatCall 01016, fixed wireless service, StarOne, and fixed line service, Indosat Phone). The company also provides Multimedia, Internet & Data Communication Services (MIDI) through its subsidiary company, Indosat Mega Media (IM2) and Lintasarta. Indosat is also the pioneer in providing postpaid and prepaid 3.5G cellular services using HSDPA technology. And the Company's shares are listed in the Indonesia Stock Exchange (IDX:ISAT) and its American Depository Shares are listed in the New York Stock Exchange (NYSE:IIT).
www.indosat.com
