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  • 4,6 billion mobile users in the worl
  • 3x more mobile users than Internet users
  • 4x more mobile phones than PCs

24 Mobile Advertising Solutions AB - "Adds & Apps For Free"

24MAS operates in the fast growing market of mobile advertising and rides the related growth of the mobile applications economy. The company has expanded its activities from its traditional and well profitable, hosting business and has developed advanced technology solutions to wrap advertising with mobile content in order to offer the content for free for the users.

The company now has supplementary business units to support the whole value chain from applications/content hosting to distribution. 24MAS provides advertisers a technology to reach the mobile subscribers globally. The company is therefore fuelled to harvest revenue from the advertisers looking to reach the mobile subscribers.

Our Business

24MAS offers in the business area Mobile Advertising a B2B service targeted to mobile network operators globally. The service is a turn-key solution for mobile advertising; and the hosting and management of mobile applications. The company also works with traditional media companies, offering them a mobile channel for the advertising-funded application store and content distribution. The advertising funded content distribution service satisfies the recurring end-user needs and demands, thus generating additional and predictable revenue streams for the mobile network operators and media companies.

Within the business area Solutions the company provides consulting services for client specific needs and challenges. Tailored solutions are created, based on specific requirements such as accessibility, safety and cost. The company has broad expertise and market insight needed to create the most updated application portals, to achieve optimum data protection and to create interaction between various storage functions.

In the Hosting business area systems management and manage services are provided. Services include data storage, protection and management of customer information with large amounts of data and applications. Mission critical systems are made accessible to users while they are stored and distributed according to strict safety standards - all according to clients' specifications and needs.

Our markets

The expressed marketing strategy of 24MAS is to establish business relations with mobile operators active in geographic regions characterized by the following criteria:

  • Large population Excellent infrastructure in place or under way
  • Continued regional growth expected
  • Market dominated by a small number of (two to three) large operators
  • Markets of strategic importance for mobile advertising as stated by the media industry

Markets corresponding to those criteria are primarily the Asia-Pacific (APAC) region and Latin America (Lat Am). Additionally we are operating actively in the UK and Ireland market due to existing contractual relationship with the mobile operators in the region. UK and Ireland will remain as the only other countries in-play outside the APAC and LatAm strategy.

Our Management Team

Our team consist of application, hosting, mobile and online advertising experts united in their desire to build one of the best ad-funded solutions for mobile operators and media companies. We are all fully committed to this one exciting task. This mixture of expertise, dedication, clarity of purpose and solid management experience will make 24MAS a true leader in its field.

24MAS Management includes the following persons:

  • Tero Turunen - CEO
  • Keeratpal Singh - VP R&D
  • Mikael Norberg - MD Asia-Pacific
  • Mårten Lindberg - CFO
  • Daniel Werner - MD, 24 Solutions
  • Steve Gordon - Sales Director EMEA

24MAS Board of Directors

The Board of Directors is the highest governing authority within the management structure at 24MAS and consists of business experts responsible for the conduct of the company's general operations. Protecting the employees and shareholders of 24MAS is their primary concern. This ensures all matters pertaining to the services at 24MAS fall into place at the highest standards of the industry while maintaining the company’s stability to serve you better.

Board of Directors:

  • Martin Carlesund
  • Richard Järås
  • Fredrik Palmaeus
  • Leif Fågelstedt
  • Joakim Öhman

Offices

24MAS Group is headquartered in Stockholm, Sweden, and are also represented wirh development and / or sales offices in Singapore, Kuala Lumpur, London and Helsinki.